17 SEPTEMBER 2016

Bali, Indonesia. This year, once again, MINI is welcoming its media friends from the region to a remarkable driving experience on one of the most exotic islands in the world, Bali. Internationally acknowledged for its serenity and cultural significance, Bali offers impeccable trails for the three-day MINI Adventure 2016 during which participants will get to enjoy MINI’s signature go-kart feeling, now presented in a far more sophisticated style thanks to the introduction of MINI’s new brand identity. 

“We specially crafted a set of activities for this MINI Adventure in which participants from Indonesia, the Philippines, Vietnam, Malaysia and Singapore will get to immerse themselves in MINI’s individual premium designs and its comprehensive new brand identity. Two symbols of MINI’s refined brand philosophy—the new MINI Clubman and the new MINI Cabrio—are set to provide a memorable experience to all participants who are keen on finding out more about the change of generation in the brand’s model range. Our theme of a ‘New Way to Open the Sophistication’ this year is also in line with the recent introduction of the new MINI Cabrio to the region,” said Jodie O’tania, Head of Corporate Communications with BMW Group Indonesia.

Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. This driving experience, organized by MINI Indonesia, is aimed at embedding the unique design hallmarks of MINI together with its driving fun, impressive power, and efficiency, all set against the backdrop of Bali’s signature hospitality and beauty. Bali is a feast for the body, mind and spirit, offering natural beauty through its oceans, volcanic mountains and verdant rain forests, as well as vast rice paddies.

“Throughout the three-day adventure, the media participants will be provided with a visual experience of MINI’s brand realignment and see for themselves how it elevates the brand while staying true to its vision: to capture and drive the spirit of the age. Participants will be given an unmistakably MINI driving experience with MINI’s newest lineup on the island’s winding highland roads through to crowded social spots. Starting from day one, there will be numerous activities to indulge in on top of scenic driving around one of the most exotic islands in the world, the mere mention of which evokes thoughts of paradise,” added Jodie.

The New MINI Cabrio.

The MINI Cabrio is the new edition of the first, and still the only, premium convertible in the small car segment and offers open-top driving fun on four seats combined with optimized quality in terms of sportiness, efficiency, comfort, functionality, safety, connectivity and quality of both materials and workmanship.

The new MINI Cabrio is raring to go and ready to greet all MINI fans in the region. The open-top four-seater is now available in all MINI dealerships. All discerning MINI enthusiasts will notice its elegantly stretched lines, a marked increase in sporty flair, and the extra maturity associated with the new MINI generation. The new MINI Cabrio is available in two engine variants offering MINI’s signature go-kart feel and its typical driving fun.

The exterior design of the new MINI Cabrio authentically expresses the additional driving fun, technological advancement and refined premium characteristics associated with the change of generation in the MINI Cabrio. The new edition of the open-top four-seater is the outcome of a progressive evolution and reflects a distinct character. Lines and surface design in typical MINI styling guarantee an unmistakable high-quality appearance, whether the soft top is open or closed.

The distinctive balance between sporty flair and elegance that is characteristic of the new MINI Cabrio is emphasized by the elongated silhouette, the chrome band that runs horizontally along the shoulder line, the short overhangs and the expressively modeled surfaces. The new MINI Cabrio also exhibits traditional design features that have been further refined for the latest model generation. Large circular headlamps with chrome rings, the hexagonal radiator grille, side-turn indicator surrounds known as side scuttles, and the black periphery around the bottom edge of the body all clearly signal the model's kinship with the British premium brand. 

The New MINI Clubman.

The New MINI Clubman offers the best everyday practicality, long-distance suitability, versatility and ride comfort ever seen in a MINI. With four doors and the characteristic split doors at the rear, five full-fledged seats and a generously sized, versatile interior, the New MINI Clubman meets all the requirements of the premium compact class in terms of functionality in its own unconventional way. Individual style, outstanding driving fun and the quality level of a premium automobile make it an exceptional phenomenon that will appeal to additional target groups and give them a taste of the distinctive MINI feeling.

The mature character of the New MINI Clubman is reflected in dimensions that are significantly larger than the predecessor model, a distinctive body concept, high-quality materials and finish quality, and also new features in the areas of drive, suspension comfort, safety, controls and connectivity based on the latest MINI generation. It is also the largest representative of the new MINI generation, outstripping the MINI five-door. 

The latest addition to the MINI family also features split doors at the rear, consisting of two side-opening wings. These effectively give the New MINI Clubman a unique status as a six-door model, emphasizing its outstanding versatility in typical brand style. For the first time, the New MINI Clubman combines this leading-edge concept with the functional qualities of a modern automobile in the compact segment.

All MINI vehicles sold in Indonesia come with MINI Service Inclusive, offering five-year or up to 70,000 km free regular maintenance and a 36-month warranty without mileage limitations. MINI vehicles are also covered by BMW Group Tire Coverage for three years, including the replacement of up to four tires per year for which 100% of the tire and labor costs is covered. It covers damage caused by punctures, bulging, cuts, bursts, tears, and damage from the vehicle continuing to run on flat tires. The tires will be replaced with originals (terms and conditions apply).