1 AUGUST 2013

Jakarta. MINI Indonesia today introduced the latest design model of MINI with high-end appointments and exclusive colour in Jakarta.  While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has cemented its place in the street scene of modern cities in inimitable style.

“MINI was introduced to Indonesian customer in less than two years ago, and now Indonesia has become the second largest MINI market in South East Asia,” said Ramesh Divyanathan, President Director BMW Group Indonesia.”We are pleased with very positive responses given to MINI design models launched in Indonesia and now is the time to unveil the MINI Clubman Bond Street design model, and deliver an eye-catching statement of signature charisma and premium quality in the process,” he added. Generously equipped and with a searching eye for detail, this is a MINI tailor-made for style-conscious customers of the particularly discerning variety.

Eye-catching statement of signature charisma and premium quality - generously equipped with a searching eye for detail

The MINI Clubman Bond Street bears the name of the most exclusive shopping street in London, a place steeped in the tradition of classical style, the British way of life and the appreciation of quality. Setting off for a shopping trip here, in the heart of the City of Westminster, therefore is an expression of fine taste. But the MINI Clubman Bond Street doesn’t just cut a fine dash in terms of looks. Its Midnight Black metallic paintwork teams up with the Cool Champagne contrast colour for the roof, exterior mirror caps, lower sections of the C-pillars and bonnet stripes to provide a striking showcase for the MINI Clubman’s dynamically flowing body lines and extended wheelbase. And, like the range of high-quality equipment provided, the bespoke interior colour and materials concept – which includes exclusively designed sports seats and a leather-covered instrument panel – makes the perfect fit for the generous levels of on-board spaciousness.

Harmoniously coordinated design and equipment features for the exterior and interior allow the MINI Clubman Bond Street to stand out discreetly but unmistakably from the automotive crowd. The exclusive colour scheme for the exterior boasts the addition of special details, which further accentuate the distinctive character of the MINI Clubman Bond Street. Its 17-inch light-alloy wheels in Twin Spoke Black design come with an exclusive trim ring in Cool Champagne, and the side indicator surrounds and doorsill strips both display Bond Street lettering.

Other bespoke features of the design model are interior appointments including Lounge Leather sports seats in Carbon Black with piping and stitching in Deep Champagne, and a leather-covered instrument panel in Black/Carbon Black. These adornments blend in with interior surfaces in Deep Champagne, leather trim for the Colour Line and armrests with contrast stitching in Deep Champagne, floor mats with black piping and contrast stitching likewise in Deep Champagne, and the Chrome Line Interior package.

The stylish design of the exterior and interior complemented by a particularly high-quality array of equipment. The MINI Clubman Bond Street will greet customers with features including Xenon lights and the Chrome Line Exterior package, as well as an extra dose of driving fun and comfort thanks to options such as climate control, MINI Visual Boost with MINI Connected, the Sport Button, a rain sensor with automatic headlamp activation, a leather steering wheel with multifunction buttons and cruise control, and height adjustment for the front passenger seat. Hi-fi loudspeaker system Harman/kardon (10 speakers, 480 watt) and panoramic glass rooftop are among the other items included in the exclusive specification list for the MINI Clubman Bond Street.

The MINI Clubman Bond Street, is now available in Indonesia with engine variants, Cooper S Clubman with four-cylinder engine, Twin Scroll Turbocharger, capable of developing 184 hp. All the engines link up as standard with a six-speed automatic transmission.

The MINI Clubman Bond Street is introduced at Rp. 649,000,000,- off  the road . All MINI vehicles purchased from Maxindo come with MINI Service Inclusive, offering a five-year or up to 70,000 km free regular maintenance and two-year warranty without mileage limitation. 

Information on MINI in Indonesia

Website : www.MINI.co.id

Facebook: MINI.Indonesia

Twitter: MINI_Indonesia

PT. Maxindo International Nusantara Indah

Jl. Sultan Iskandar Muda no. 99

Arteri Pondok Indah

Jakarta Selatan 12240

Tel. : +62 89 8899 6464 (BB PIN: 21480F49)

Email : sales@nusantara-mini.co.id

For further information please contact:

Corporate Communications

Helena Abidin

Tel: +62 -21- 2992 3003

Mobile: +62-816-968 450

Email: maria.h.abidin@bmw.co.id

Alia Hadju 

Tel: +62-21-2992

Mobile: +62-812 853 222 53

Email: alia.hadju@bmw.co.id